This is huge! Cosmetics giant COVERGIRL has become the largest makeup brand to be Leaping Bunny certified cruelty-free. Furthermore, COVERGIRL’s parent company Coty has partnered with Cruelty-Free International and aims to end animal testing globally.
COVERGIRL is the first of Coty’s brands to achieve this prestigious certification. Coty has committed to at least one more of its brands being certified with the Leaping Bunny by 2020.
What Does “Leaping Bunny Certified” Mean?
The Leaping Bunny certification from Cruelty Free International is an internationally-recognized certification for cosmetics, personal care and household product brands which are not tested on animals.
It certifies that COVERGIRL cosmetics are not tested on animals anywhere in the world.
The COVERGIRL website now proudly announces:
“COVERGIRL products have not been tested on animals, either by us or our suppliers—(Leaping Bunny) is the toughest standard in the world. To get certified, we underwent a rigorous independent audit of our global supply chain from start to finish, ensuring that ALL of our products are free from animal testing.”
Consider Me Now A Born Again COVERGIRL
I used to love COVERGIRL foundation in middle school. But that was before becoming woke to animal testing in high school.
Once I learned how awful most cosmetics companies are, I personally boycotted all brands that werent cruelty-free.
If we’re counting, I haven’t bought a COVERGIRL product in 19 years.
But that’s about to change now that COVERGIRL is now cruelty-free! Hooray!
“Consumers expect brands to be leaders for positive change so today COVERGIRL is taking a stand about making cruelty free cosmetics a mainstream reality. (…) We invite others to join us in turning these conversations into action.”
– Ukonwa Ojo, Chief Marketing Officer, Coty Consumer Beauty
COVERGIRL Cruelty-Free: Take Note, Non-Cruelty-Free Beauty Brands
I hope this is a wake-up call to every other beauty company.
Torturing animals is NEVER ok.
Consumers don’t want non-cruelty-products – EVER. We know that animal testing is completely unnecessary.
It’s time to take a stand rise up to COVERGIRLS’s standard.
Earlier this year Dove banned all tests on animals anywhere in the world and was added to PETA’s Beauty Without Bunnies cruelty-free list.
This is progress, and I’m so proud of these brands for stepping up. I hope this is the first of many.
Now, Big High-Fives To COVERGIRL For Going Cruelty-Free!
Show your support by going and buying some COVERGIRL products today. That’s what I’m doing!
And as always, continue to boycott any brands that aren’t cruelty-free. The future is animal-friendly =)
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